FINDLAY — Collaboration is instrumental to change. When the U.S.
soybean industry rolled out high oleic soybean varieties more than five
years ago, it knew it would take an industrywide effort to bring
solutions to the market.
“The success of high oleic soy depends on
the collaboration of many partners – from end users all the way back to
the seed companies and the farmers,” says John Motter, soybean farmer
from Jenera, Ohio who grows high oleic soybeans and also serves as
United Soybean Board vice chair. “For us to see growth – in acres and
demand – it will take a continuation of these efforts to bring
profitability to soybean farmers.”
Enter the town of Findlay,
Ohio. Motter and other farmers around Findlay were some of the first to
grow high oleic soybeans in 2011. Today, the town of 40,000 was the site
of a high oleic takeover of sorts. Farmers gathered to learn from their
peers about growing high oleic soybean varieties and passers-by were
able to sample goodies cooked in high oleic soybean oil.
farmers, these varieties perform right along with other varieties in
their fields and pack a premium to add to farmer profitability. For food
companies, high oleic soybean oil offers a familiar taste with lower
saturated fats and without unnecessary trans fats.
“I’m proud to
bring a domestic oil back to the food industry,” adds Motter. “So much
of our soybean oil demand has been lost to imported oils and that
affects my bottom line.”
High oleic soybeans are expected to top
one million acres in 2017 – a milestone for the crop. But, the soy
industry estimates the demand for high oleic will top 18 million acres
by 2023. Farmers are encouraged to seek out local contracts and join
their peers in growing high oleic soybeans. To find out more
information, visit soyinnovation.com or talk to your local seed
USB’s 70 farmer-directors work on behalf of all
U.S. soybean farmers to achieve maximum value for their soy checkoff
investments. These volunteers invest and leverage checkoff funds in
programs and partnerships to drive soybean innovation beyond the bushel
and increase preference for U.S. soy. That preference is based on U.S.
soybean meal and oil quality and the sustainability of U.S. soybean
farmers. As stipulated in the federal Soybean Promotion, Research and
Consumer Information Act, the USDA Agricultural Marketing Service has
oversight responsibilities for USB and the soy checkoff.
For more information on the United Soybean Board, visit www.unitedsoybean.org
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